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Canei Brandbook  2008  
www.canei.com

As 2008 dawned, Canei’s brand positioning was receiving a makeover. The revised brand positioning resulted from extensive consumer research and has been successfully translated into a new label design, marketing strategy and advertising campaign.

The book has been designed in the form of a menu, allowing you to pick and choose from a selection of wines, pack shots, illustrations and headlines. Every element you may require can be found on this website.

Year: 2008
Company: Baarsma
Synopsis: Canei Brand Management


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