
As 2008 dawned, Canei’s brand positioning was receiving a makeover. The
revised brand positioning resulted from extensive consumer research and
has been successfully translated into a new label design, marketing
strategy and advertising campaign.
The
book has been designed in the form of a menu, allowing you to pick and
choose from a selection of wines, pack shots, illustrations and
headlines. Every element you may require can be found on this website.
| Year: | 2008 |
| Company: | Baarsma |
| Synopsis: | Canei Brand Management |